I majored in Motion Graphic Design at SAE Expression College where I received my BAS. After graduating I began freelancing around the Bay Area for the next 5 years servicing small and large companies alike ranging from Netflix and PayPal to smaller agencies in the Bay Area.
I balanced my day job with personal creative work; like cinematography and motion design, which garnered attention from a few other freelancers. Eventually, I got offers from more established partners, so I decided to pursue a full-time freelance basis. This allowed me to work on other diverse projects, from emerging brands to Travel videos for various states.
My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most promising to fulfill the creative solution.
For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable images and stories alike.